Per Karlsson is the Director of Media Research in Ericsson, focusing on A/V Coding, Content Analytics and how new XR Experiences will be enabled by the roll out of 5G Networks. He is also the Director of Ericsson Research in Silicon Valley focused on the areas of Radio, AI, Networking, Media, Cloud and Security. The Research is performed together with Academia, Customers, Partners and Universities. His team is currently actively engaged in collaborative projects focused on exploring new opportunities that the 5G Networks will bring to the entertainment, manufacturing and automotive industry. Per has been in the industry since 1993 working in the intersection of Research and Products mainly at Ericsson but also leading the Networking Research at the Swedish Research Institute Acreo.