iGoMoon: Changing the World of Web Design 

“Our mission is to change the industry Rocket by Rocket” – Mattias Gronborg, Co-founder and CEO. The story begins back in January 2010 in Stockholm Sweden, when Mattias Gronborg and Robert Nyberg created social media and search strategies for their clients. They discovered that for many of their clients it was difficult to implement the new…


Crayfish Cravings in California

While Swedes are well known for their reserved and civilized demeanor, for a few weeks in August they let their hair down and partake of an annual late-summer bacchanalian rite. The crayfish season is a time for Swedish restraint to be shed with a vengeance … The end of Swedish summer brings crayfish season, and…


SVT World Offers Viewers In Depth and Exclusive Coverage of the Swedish General Election

Sometimes it can be a bit more difficult for Swedes away from home to keep up to date with the latest going-ons in Swedish politics. But with the run up to the Swedish general election in September, SVT World is making it a lot easier for Swedish expatriates to keep up to date. By augmenting…


Letter from our Chairwoman

Dear Members & Friends, This week we are proud to announce the unveiling of our new, more colorful, more incisive and highly navigable website. We have been working hard throughout the spring with the goal of further enhancing our social media and communications’ process with an emphasis on impact and ease of use. The new…


SAS: Connecting Europe and the U.S. for 60 years

On April 8, SACC – San Francisco/Silicon Valley organisational sponsor SAS celebrated the one year anniversary of the launch of their Copenhagen – San Francisco route. The new route marked the return of the Scandinavian flag carrier to the US West Coast after an almost four year hiatus having previously served Los Angeles until April…


Homeward Bound: Midsummer in America

Midsummer takes us an emotional journey to the Sweden we remember, the Sweden we long for, the Sweden of our imagination… In a country that endures long, cold and dark winters, it is no surprise that one of the highlights of the year coincides with the longest day of the year. On Midsummer, when nights are…


Letter from our Chairwoman

Dear Members & Friends, When far away from home, national traditions and celebrations take on added meaning. At SACC-SF/SV we host a number of cultural events throughout the year, from Midsummer Celebrations, to Crayfish Parties and Christmas Luncheons, which offer Swedish expatriates and Swedish-Americans a way of coming together, building personal relationships and celebrating their…


Ted Olsson: Promoting Sweden in the Bay Area

Ted Olsson, PhD and Vice Chairman of SACC-SF/SV, is a third generation Swedish-American who has continued the family tradition of promoting Swedish culture in the Bay Area. All four of Ted’s grandparents emigrated from Sweden and distinguished themselves in San Francisco. Ted’s grandfather, Alexander Olsson, traveled as a young man to San Francisco and secured…


Fore! SACC-SF/SV Gets into the Swing of Things

From east to west, the sport has become associated with the good life. And perhaps nowhere else is life, and golf, as good as it is in California.  In the early morning of February 22, 1888, as America prepared to celebrate George Washington’s birthday, Scotsman John Reid gathered some friends in a cow pasture across…


Member Spotlight – Nicolai Wadström

SACC-SF/SV board member Nicolai Wadström began his career as a software developer and entrepreneur at the age of 10, writing code and building computer games. He moved on to building commercial software at the age of 15 and launched his first technology startup at 22. Wadström’s startup specialized in digital effects for television and contributed…