Exclusively designed sportswear for women.

Power Woman offers exclusively designed sportswear for women to enhance their capabilities, form, and power. We have a passion to empower female athletes and we want to break mental and physical borders.

Power Woman was launched in December 2014 but the idea and the philosophy behind the company was born much earlier than that. We live with a strong belief that we can do so much more than we believe if we just ignore all predefined limitations. We believe the sky is not the limit, it is only a direction. The founder of Power Woman, Anna Wretling, has always been driven by a desire to live without borders. With a background as an entrepreneur, marketer, sales manager, and life enthusiast, she embodies Power Woman’s philosophy; meet your fears and dare to dream big.