Retailers like Power Women, Haglöfs, and Everlane endorse another way to spend the day after Thanksgiving.
There will be no Black Friday sale at Power Woman this year.
“We work hard all year-round to supply our customers with the products and the experience that they want and deserve. But we also want to support sustainability and the circular economy, so we will not participate in Black Friday. Instead, we take the opportunity to promote our second-hand buy-and-sell Facebook group Pass Your Power Forward,” said Anna Wretling, founder of Power Woman.
Power Women is a Swedish brand and a member of SACC-SF/SV.
The Swedish outdoor brand Haglöfs has also chosen to take a stand against the phenomenon of Black Friday. Instead of taking part in the worldwide discount day, Haglöfs doubles the price on all clothing and gear in their brand stores. Any revenue from Haglöfs will be donated to Naturskyddsföreningen (the Swedish Society for Nature Conservation).
“By choosing to act against Black Friday, we want to encourage our consumers to think twice before buying a new product,” said Carsten Unbehaun, CEO of Haglöfs.
San Francisco-based retailer Everlane will donate ten dollars for every Black Friday order to Oceana, an organization that aims to end single-use plastic.